/ Our Standard

Built for the campaigns brands couldn't get right elsewhere.

We were founded on a specific diagnosis: most influencer campaigns fail because the creator was chosen for reach, not fit. Every decision we make traces back to that premise.

Overhead view of a strategy session table under controlled studio light — two people leaning over printed campaign briefs and annotated creator content printouts, hands visible mid-gesture, dark surface, precise and deliberate atmosphere
Overhead view of a strategy session table under controlled studio light — two people leaning over printed campaign briefs and annotated creator content printouts, hands visible mid-gesture, dark surface, precise and deliberate atmosphere
— The Vetting Philosophy

If it wouldn't fit their last ten posts, we don't propose it.

Before any brief reaches a creator, we audit their recent work against the brand's objective. Not their follower count — their actual content cadence, audience trust signals, and category fit.

We hold dual accountability — to the brand's measurable objectives and to the creator's standing with their audience. A deal that damages the creator's credibility is a deal we walk away from.

See How We Work

Rigor before the roster. Every time.

See the process that makes the difference — how we screen creators, structure campaigns, and measure what actually matters after posting.